These are people who have a stake or interest in the project
Because they will need to know what is happening, it is important to identify and contact them early in a project
Their motivation and objectives may not be the same, indeed they may be at odds with each-other
Commenting on survey results that indicate US companies’ track record on IT projects is improving:
"Projects which have executive management support and user involvement - our two top criteria for IT project success - have a 50% greater chance of success"
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